Unit 20 + 24 (official)

The research which I did of existing products before, has been reflected in my 3 adverts of which was the magazine advert, the billboard advert and the TV Advert.  This is shown because in all 3 adverts we made sure that they were all vibrant colours.  Through having vibrant colours it attracts the attention of the audience a lot more.  Furthermore, through doing research we noticed that most, if not all adverts include the product in the advert, this is important as it allows the audience to understand what the product looks like when they go to purchase it in stores, furthermore, this is why we included the product in our adverts as well. I also researched into video adverts from a popular drinks company, Fanta .   Within one of their video ads, they used upbeat music as well as a colour scheme so individualised that their audience would know exactly what product was being advertised. This can clearly be seen in my campaign. Below is proof of a TV avert that Fant

Billboard advert We ensured that both our adverts have stayed within the same colour scheme as they can so that everything ties in together.  We included all the social media pages that our product will have with the link to each of the pages for the audience to easily access. Magazine advert This is a print ad that will be displayed in magazines and newspapers again only ones that our target audience read as this is the audience we will benefit from in terms of selling our product. Drink advert This is our Phizz Wizard advert that will be broadcasted across various different TV channels as well as over our social media pages.   We will ensure that the channels it will be broadcasted to are age appropriate to our target audience. Feedback for our video advert This video is a compilation of feedback from several members of our target audience to gather their thoughts on our Video Advert.  From this we discovered that: -St