Task 6 P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief

Gantt Chart:

A gantt chart is good because it helps production companies to stay organised and to understand how long it takes to do each task.  Furthermore, it allows for small SMART objectives to make it easier to hit the deadlines.

Mood board:

Mood boards are important because it helps to give inspiration and ideas to people when trying to come up with ideas.



























Justification of choice of planned media components

We have chosen to advertise the drink through the use of a billboard advert, magazine advert and a TV advert.  We originally decided to use these three types of advertisements because the client, "Carter Soft Drinks" have requested in the client brief for these three types of advertisements to be products.  We chose these types of adverts because firstly, the billboard advert, directly targets the target audience.  This is because the target audience of which is middle aged people will mostly be driving, and therefore meaning most of the customers that are targeted will be driving past the advert.  Secondly the magazine advert.  Magazines are generally picked up from middle aged people as technology means that the younger audience of which are within the age of 13-18 years will be reading magazines online.  The magazine advert is bright with colours which is red and pink, meaning it sticks to the colour theme, while at the same time catches the readers attention.  This is important as catching the readers attention is what draws them into to wanting to purchase the drink.

With regards to the TV advert, we decided to go with the theme of a stop motion.  Stop motions are a classic style of video which generally appeals to the younger and middle aged audience.  Through the use of bright colours this will attract the attention as mentioned before, while the strawberry laces of which are always a childhood favourite, will appeal to the younger generation of 13-18 year olds.  Moreover, the choice of music on this advert will be Charlie Chaplin as we need an up beat style of music, but also a style of music that appeals to to the middle aged target audience.

The colour scheme is one of the most important parts of an advert, it has to link to the packaging of the can.  If this is done successfully, when someone goes into a store and sees that colour can, they will recognise it instantly as "Phizz Wizz", this will be largely due to the fact that the three different types of adverts has the exact same colour scheme, therefore resulting in a trigger with the brain when they see the same colour can in a store.  Furthermore, as the colour theme is pink and red, these colours are seen as warm colours and therefore creating the possibility of improving their mood.  Colour is powerful because it can change the mood of potential customers. If a an advert improves our state of mind, then the audiences' relationship with a brand will deepen and the probability of a purchase will increase.

We choose the slogan "Phizz up your life" because it encourages the target audience to go out and have fun, this helps them to relate back to their childhood, of which is when they likely were to have eaten the strawberry laces.  With this slogan, it will help the target audience to think back to their past when they were eating strawberry laces and will trigger a good feeling in their brain which will result to a potentially increase chance in a purchase of the product.