Task 2: (P2 - U24) Explain the use of converging technologies within an identified sector


Comments

Post a Comment

Popular posts from this blog

Task 3 D1 (U24): Discuss how successful media concepts have been positively exploited across multiple media industries.

Image
In this report I will be exploring and discussing how successful some media companies have been,through positively exploiting multiple media industries, and how they do that to target specific audiences.  For example, Apple advertise the same product multiple times to make sure they target all segments of their target market. Apple are extremely clever and unique with how they target their audience and advertise.  They don't just advertise once for the mass market, they advertise the same product in different ways to attract the attention of their different market.  This is only possible because they are one of the largest companies in the world and their objective is to get everyone to purchase their IPhones. This is called a mass market, rather than a niche market. Apple, advertise their different features that make up the IPhone X, such as their camera, their waterproof feature and many other things.  The camera that they advertise is to target the photographers and cam
Read more

(M1) Evaluate different cross media advertising campaigns for consistency of message

Image
The big mac campaign has a consistent message going across all platforms.  Demonstrating that the "Big grand mac" and the "Mac jr." is still the same product just different sizes.  Firstly this billboard:   The phrase "One Big Mac, Two new sizes" is showing the consistentcy of the message.  "One Big Mac" suggests that they want everyone to know that the product is the same, with the same sauces and ingredients it is just different sizes.  The way they deliver the message is very similar aswell.  They have 3 burgers that are the same design with visibly showing the same ingredients, while labelling the different products.  The text in the top right then shows to the public that they are celebrating 50 years of the Big Mac. This image also shows the celebration of 50 years hence all the confetti and the massive 50 year celebration gold text in the middle of the screen.  This shows consistency throughout the campaign in all the adver
Read more

Task 5: P4 M2 D2 (U24) - LO2: Understand the behaviours, skills and attributes necessary within the advertising industry

Image
P4: Explain the behaviours and attributes required for a specific job role This video identifies the job role of a director, within the video is also a description of the behaviours and attributes of the job role and what they do within the job role.  Furthermore, we explain how the personal behaviours and attributes affect the career development opportunities within the media industry.  Lastly, this video explains the importance of etiquette when working on a media production. There are many different opportunities from being a director.  You could be the director of an advertising agency, a director of a movie premier, the director of a movie, all these directors offer a wide variety of opportunities.  As a director, the job role is to direct people on what to do, where to be and how things should be done, if the role is done successfully, there is a good potential that a good piece of media will come as a result, whether it is a movie and the movie is on a low budge, yet i
Read more