Task 2: (P2 - U24) Explain the use of converging technologies within an identified sector


Comments

Post a Comment

Popular posts from this blog

Task 1: (U20 & 24) P1 (U20) P1 (U24)

Image
Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P1: Campaign No.1: Macdonalds - Grand Big Mac The Grand Big Mac is an advertising campaign from McDonalds.  They have released 2 new burgers called the "Grand Mac" and the "Jr. Mac" and of course they still have the standard "Big Mac".  This is to celebrate the 50 years since they came out with the "Big Mac burger". Aims and objectives: The aim of this advertising campaign is for people that haven't tried Big Macs, to try them and raise awareness about their burgers and generally increase sales.  Furthermore, they are reinventing the Big Mac burger which is already extremely popular, this is called rebranding an existing product.  People that are small eaters or big eaters will now be able to try the Big Mac wit...
Read more

Task 7 (U20): Be able to produce the planned media components

Image
Billboard advert We ensured that both our adverts have stayed within the same colour scheme as they can so that everything ties in together.  We included all the social media pages that our product will have with the link to each of the pages for the audience to easily access. Magazine advert This is a print ad that will be displayed in magazines and newspapers again only ones that our target audience read as this is the audience we will benefit from in terms of selling our product. Drink advert This is our Phizz Wizard advert that will be broadcasted across various different TV channels as well as over our social media pages.   We will ensure that the channels it will be broadcasted to are age appropriate to our target audience. Feedback for our video advert This video is a compilation of feedback from several members of our target audience to gather their thoughts on our Video Advert.  From this we discover...
Read more

Task 6 P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief

Image
Gantt Chart: A gantt chart is good because it helps production companies to stay organised and to understand how long it takes to do each task.  Furthermore, it allows for small SMART objectives to make it easier to hit the deadlines. Mood board: Mood boards are important because it helps to give inspiration and ideas to people when trying to come up with ideas. Justification of choice of planned media components We have chosen to advertise the drink through the use of a billboard advert, magazine advert and a TV advert.  We originally decided to use these three types of advertisements because the client, "Carter Soft Drinks" have requested in the client brief for these three types of advertisements to be products.  We chose these types of adverts because firstly, the billboard advert, directly targets the target audience.  This is because the target audience of which is middle aged people will mostly be driving, an...
Read more