Task 2: (P2 - U24) Explain the use of converging technologies within an identified sector


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Task 6 P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief

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Task 7 (U20): Be able to produce the planned media components

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Task 6 (U20) P3 - Create a pre-production plan for the media components in the planned advertising campaign

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Proposal: Aims and Objectives: In this campaign the aims and objectives is to create three different adverts, a magazine advert, a billboard advert and a TV advert to promote the new drink “Fizz Wizard”.   This campaign focuses on the primary target audience of 30 year olds (on average) which is a retro style of age group.   The aims are to increase sales and brand awareness of this product to the more middle aged audience. Locations: There is one set location to shoot the whole video.   This is because of the design of video that we chose to create of which is a stop motion.   The location has been scouted out to be in the science lecture theatre of JCoSS.   This is because there is a green screen in it and with the door closed the room can be almost silent, meaning there will be no noise pollution.   Clearances and permission: To record in the science lecture theatre, we will need request permission from the school to make sure that we ...
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