Unit 20 + 24 (official)

Proposal: Aims and Objectives: In this campaign the aims and objectives is to create three different adverts, a magazine advert, a billboard advert and a TV advert to promote the new drink “Fizz Wizard”.   This campaign focuses on the primary target audience of 30 year olds (on average) which is a retro style of age group.   The aims are to increase sales and brand awareness of this product to the more middle aged audience. Locations: There is one set location to shoot the whole video.   This is because of the design of video that we chose to create of which is a stop motion.   The location has been scouted out to be in the science lecture theatre of JCoSS.   This is because there is a green screen in it and with the door closed the room can be almost silent, meaning there will be no noise pollution.   Clearances and permission: To record in the science lecture theatre, we will need request permission from the school to make sure that we have permission.   This scien

Gantt Chart: A gantt chart is good because it helps production companies to stay organised and to understand how long it takes to do each task.  Furthermore, it allows for small SMART objectives to make it easier to hit the deadlines. Mood board: Mood boards are important because it helps to give inspiration and ideas to people when trying to come up with ideas. Justification of choice of planned media components We have chosen to advertise the drink through the use of a billboard advert, magazine advert and a TV advert.  We originally decided to use these three types of advertisements because the client, "Carter Soft Drinks" have requested in the client brief for these three types of advertisements to be products.  We chose these types of adverts because firstly, the billboard advert, directly targets the target audience.  This is because the target audience of which is middle aged people will mostly be driving, and therefo

P4: Explain the behaviours and attributes required for a specific job role This video identifies the job role of a director, within the video is also a description of the behaviours and attributes of the job role and what they do within the job role.  Furthermore, we explain how the personal behaviours and attributes affect the career development opportunities within the media industry.  Lastly, this video explains the importance of etiquette when working on a media production. There are many different opportunities from being a director.  You could be the director of an advertising agency, a director of a movie premier, the director of a movie, all these directors offer a wide variety of opportunities.  As a director, the job role is to direct people on what to do, where to be and how things should be done, if the role is done successfully, there is a good potential that a good piece of media will come as a result, whether it is a movie and the movie is on a low budge, yet i