Task 5: P4 M2 D2 (U24) - LO2: Understand the behaviours, skills and attributes necessary within the advertising industry

P4: Explain the behaviours and attributes required for a specific job role


This video identifies the job role of a director, within the video is also a description of the behaviours and attributes of the job role and what they do within the job role.  Furthermore, we explain how the personal behaviours and attributes affect the career development opportunities within the media industry.  Lastly, this video explains the importance of etiquette when working on a media production.






There are many different opportunities from being a director.  You could be the director of an advertising agency, a director of a movie premier, the director of a movie, all these directors offer a wide variety of opportunities.  As a director, the job role is to direct people on what to do, where to be and how things should be done, if the role is done successfully, there is a good potential that a good piece of media will come as a result, whether it is a movie and the movie is on a low budge, yet it still gets good reviews or if it is an advertisement on TV and the advertisement gathers a lot of sales.  Being successful in the director role is extremely important as that role is the back bone to an organised and good quality set when producing a media product.

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