Task 4: (P3 U24) - Describe what skills are required for differing media industry roles







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Task 7 (U20): Be able to produce the planned media components

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Billboard advert We ensured that both our adverts have stayed within the same colour scheme as they can so that everything ties in together.  We included all the social media pages that our product will have with the link to each of the pages for the audience to easily access. Magazine advert This is a print ad that will be displayed in magazines and newspapers again only ones that our target audience read as this is the audience we will benefit from in terms of selling our product. Drink advert This is our Phizz Wizard advert that will be broadcasted across various different TV channels as well as over our social media pages.   We will ensure that the channels it will be broadcasted to are age appropriate to our target audience. Feedback for our video advert This video is a compilation of feedback from several members of our target audience to gather their thoughts on our Video Advert.  From this we discover...
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Task 6 P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief

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Gantt Chart: A gantt chart is good because it helps production companies to stay organised and to understand how long it takes to do each task.  Furthermore, it allows for small SMART objectives to make it easier to hit the deadlines. Mood board: Mood boards are important because it helps to give inspiration and ideas to people when trying to come up with ideas. Justification of choice of planned media components We have chosen to advertise the drink through the use of a billboard advert, magazine advert and a TV advert.  We originally decided to use these three types of advertisements because the client, "Carter Soft Drinks" have requested in the client brief for these three types of advertisements to be products.  We chose these types of adverts because firstly, the billboard advert, directly targets the target audience.  This is because the target audience of which is middle aged people will mostly be driving, an...
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Task 6 (U20) P3 - Create a pre-production plan for the media components in the planned advertising campaign

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Proposal: Aims and Objectives: In this campaign the aims and objectives is to create three different adverts, a magazine advert, a billboard advert and a TV advert to promote the new drink “Fizz Wizard”.   This campaign focuses on the primary target audience of 30 year olds (on average) which is a retro style of age group.   The aims are to increase sales and brand awareness of this product to the more middle aged audience. Locations: There is one set location to shoot the whole video.   This is because of the design of video that we chose to create of which is a stop motion.   The location has been scouted out to be in the science lecture theatre of JCoSS.   This is because there is a green screen in it and with the door closed the room can be almost silent, meaning there will be no noise pollution.   Clearances and permission: To record in the science lecture theatre, we will need request permission from the school to make sure that we ...
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