Task 4: (P3 U24) - Describe what skills are required for differing media industry roles







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Task 1: (U20 & 24) P1 (U20) P1 (U24)

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Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P1: Campaign No.1: Macdonalds - Grand Big Mac The Grand Big Mac is an advertising campaign from McDonalds.  They have released 2 new burgers called the "Grand Mac" and the "Jr. Mac" and of course they still have the standard "Big Mac".  This is to celebrate the 50 years since they came out with the "Big Mac burger". Aims and objectives: The aim of this advertising campaign is for people that haven't tried Big Macs, to try them and raise awareness about their burgers and generally increase sales.  Furthermore, they are reinventing the Big Mac burger which is already extremely popular, this is called rebranding an existing product.  People that are small eaters or big eaters will now be able to try the Big Mac wit
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Task 3 D1 (U24): Discuss how successful media concepts have been positively exploited across multiple media industries.

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In this report I will be exploring and discussing how successful some media companies have been,through positively exploiting multiple media industries, and how they do that to target specific audiences.  For example, Apple advertise the same product multiple times to make sure they target all segments of their target market. Apple are extremely clever and unique with how they target their audience and advertise.  They don't just advertise once for the mass market, they advertise the same product in different ways to attract the attention of their different market.  This is only possible because they are one of the largest companies in the world and their objective is to get everyone to purchase their IPhones. This is called a mass market, rather than a niche market. Apple, advertise their different features that make up the IPhone X, such as their camera, their waterproof feature and many other things.  The camera that they advertise is to target the photographers and cam
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(M1) Evaluate different cross media advertising campaigns for consistency of message

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The big mac campaign has a consistent message going across all platforms.  Demonstrating that the "Big grand mac" and the "Mac jr." is still the same product just different sizes.  Firstly this billboard:   The phrase "One Big Mac, Two new sizes" is showing the consistentcy of the message.  "One Big Mac" suggests that they want everyone to know that the product is the same, with the same sauces and ingredients it is just different sizes.  The way they deliver the message is very similar aswell.  They have 3 burgers that are the same design with visibly showing the same ingredients, while labelling the different products.  The text in the top right then shows to the public that they are celebrating 50 years of the Big Mac. This image also shows the celebration of 50 years hence all the confetti and the massive 50 year celebration gold text in the middle of the screen.  This shows consistency throughout the campaign in all the adver
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